Writing Sample: Sell Me This Pen

Sell Me This Pen

Topic: Buy This (Direct Effect)

Audience: Peer Consumer

Intended Reaction: Persuade

What I am holding in my hand is not just a “pen” as the word “pen” is the English noun which we use to refer to the object which I am holding.

This pen I am holding is not just a tool to assist in the task of writing; writing being the process of encoding symbols into a readable and understandable language.

This pen I am holding is a species of evolved instrument. It has survived the test of history. It has proved its usefulness to the task of human communication and persists in its relevance.

Not many other tools can speak of the privilege of being carried close to the heart of its user daily or in a designer handbag made of the finest material.

How many other tools can you think of whose form and function have remained relatively the same for thousands of years and remain versatile enough to be inclusive to technological change?

Not many other tools have the privilege of changing the course of history.

Not many other tools have the privilege of changing the circumstance of an individual.

A pen is not just a tool or a mechanism, but an extension of the most important aspect of the human being: our ability to communicate meaningfully.

The pen makes this communication more meaningful by adding precision and effectiveness to the written word.

You are not just buying a pen; you are buying an extension of a human ability.

Huma beings are the only species on the planet who have been blessed with spoken language and written language.

Consider the purchase of this pen as an investment in the honoring of and advancement of the human language.

You can be proud of every word you write as you are using the finest and most effective instrument available to perform such a task.

Which color do you prefer?